Project

Company

Description

Result

Duration

Budget

Reporting

People

Departments

Vndrs

Enterprise Solution
Digital Asset Management System

Univision Interactive Media

Delivered UIM’s first enterprise content management solution on time and under budget.
Responsible for strategic planning, design, specifications, standards and implementation

Completed on time, within budget
System quickly became an essential tool across the company.
Increased ROI in digital assets by 60%. Reduced production costs by more than 30%

12 mo

$150,000

Creative Director
COO

Supervised: 0
Implemented: 15
Participated: 7

Creative
IT
Applications
Editorial
Ad Sales
Marketing
Photography

4

Workflow Process Improvement
Special Events Photo Delivery Redesign

Univision Interactive Media

To solve a significant bottleneck in utilizing media from important events like the Latin Grammys
I created a set of policies, workflows and tools to be used on-site in combination with the DAM system remotely.

Problem solved. Completely changed the equation. Reduced from 2 hours to less than 15 minutes the time required for thousands of photographs taken by UIM photographers at events to reach editors in Miami and Mexico.

2 mo

NA

Creative Director
COO

Supervised: 0
Implemented: 7
Participated: 4

Creative
Editorial
Marketing
Photography

0

Consumer Site
Venus Membership Site

Claxson

Venus Online web site, a profitable online extension of the company's popular television brand in Latin America, The Venus Channel.

The site was highly successful with initial memberships exceeding expectations.

9 mo

$210,000

COO

Supervised: 3
Implemented: 5
Participated: 10

TV Channel
Marketing
Operations
IT

6

B2B Ecommerce
Third Party Video Sales Catalog

PTVI

Online video catalog/e-commerce site for commercial customers

Now that vendors could browse PTVI’s catalog and purchase online, sales increased.

6 mo

$90,000

President

Supervised: 2
Implemented: 4
Participated: 4

Third Party Sales
Marketing
IT

1

Streaming Video
Latin Lover site

PTVI

Consumer site created for the launch of PTVI’s new cable TV dramatic series. It featured the first full episode and trailers.

Site received large amount of traffic without interruption. And was instrumental in subscribing a record number of new customers.

3 mo

$80,000

President

Supervised: 2
Implemented: 3
Participated: 7

Sales
Marketing
IT
Production

2

Portal Development
Salud.com Health Portal

Salud.com

Portal Production:
Design and production of a Spanish-language consumer health portal, similar to WebMD.

Vignette and other tools were used to produce a robust platform for content management, web publishing, e-commerce and social media.

9 mo

$550,000

CEO
COO

Supervised: 5
Implemented: 10
Participated: Many

Executive
IT
Editorial
Creative
Marketing
Sales

4